Facebook Starts To Downrank Video Clickbait And ‘Fake Play’ Buttons

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NEW DELHI: Your Facebook news feed will soon become cleaner as the company has started downranking clickbait videos and links that show a fake play button. This will result in users clicking on legit videos and links instead of shady ones.

“People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites,” said Baraa Hamodi, Engineer, Facebook, in the official newsroom website. “Similarly, these deceptive spammers also use static images disguised as videos to trick people into clicking on a low quality experience.”

In order to limit such spam posts, Facebook will be demoting stories that feature fake video play buttons and static images disguised as videos in News Feed in the coming week.

Also mentioned is that Facebook Page publishers who are relying on such practices may also witness a decrease in distribution.

This announcement by the social media giant comes on the heels of a major redesign in the Facebook’s Android app. Rolled out a couple of days ago, the firm tweaked the Home Screen to improve navigation and bring better readability.

The company has updated how comments on the posts look like. Users will now be able to easily see which comments are direct replies to another person. The comments now look similar to Messenger chat thread as they are now seen in a bubble instead of being placed between two lines.
For easy readability, the company has increased the colour contrast so that typography is more legible, has made larger link previews for an easy read and has updated Like, Comment, and Share buttons, making it larger and easier to tap.
Another change one might notice is the new circular profile pictures in the comments section and in the news feed.

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